Created just now48 hours
Fabricator, South East
- 92 days without buying
- US$ 379k lifetime
- Last purchase on May 28
- Territory rep
Natural stone
Your ERP knows what is in the yard.It does not know who stopped buying.
Homio connects your ERP to your sales floor. Blocks, slabs and orders become customers, deals and tasks in the right rep hands, with nobody typing anything twice.
Running today at natural stone exporters and distributors in Brazil and in the United States, on top of Stone Profits, Mobgran and in-house systems.
The ERP was built for the yard, not for selling
It knows how many slabs came in, which block was sawn and what was invoiced, and it does that well. That is half the operation. The other half, the one that decides whether the customer comes back, sits in no system at all: it lives in the rep memory and in a spreadsheet only they open.
What the ERP knows
- How many slabs came in and went out
- Which block was sawn, and in which lot
- The invoice issued and the price billed
- The open balance of each customer
What nobody keeps
- How much that customer has bought in total
- How many days since they stopped ordering
- What was agreed on the last call
- Who the rep needs to call today
It is not a missing system. It is that the system holding the stone and the system holding the customer never spoke to each other.
Four places where that costs money
None of them is the sales team not trying. All four are the same missing data at the moment of selling, and they are what this page covers from here on, in order.
The order dies inside the ERP
The ERP records the sale and stops there. The person selling has no idea how much that customer has bought in total, and the deal never existed in anyone pipeline.
The customer stops buying and nobody notices
Nobody wakes up and cancels. They simply stop ordering, and the account goes cold in silence while the rep looks after whoever is calling today.
The sale happens on the phone and nothing is left
The conversation that closed the container is written down nowhere. When the rep leaves the company, the book of business leaves with them.
The day starts without a list
With no criteria, the rep calls whoever came to mind or whoever called first. The usual accounts get plenty of attention, and the rest of the book gets none.
From the yard to the pipeline, without typing it twice
Every ERP hands the data over in its own way, and none of them were built to talk. Homio fits all three paths, and what comes out the other end is always the same thing.
The ERP has an APIMobgran
We read your inventory every hour and track what left the yard.
The ERP has no APIStone Profits
A robot signs in with the company login, exports and compares against yesterday. Three times a day, with nobody opening a spreadsheet.
You would rather pushin-house system
Your team calls our API whenever it wants, up to ten thousand rows per request. Translating your field names is configuration, not programming.
What shows up in the CRM
- Every customer with lifetime purchases on the record, kept current on its own
- Every slab hold as an open deal, with its expiry date
- Every closed order as a win, with number, value, date and rep
- Every slab with a photo, grouped by the rack it sits on
At a distributor in the United States that is 6,713 orders and US$ 18.8 million inside the CRM, refreshed three times a day. At a Brazilian yard, 3,760 slabs whose photos upload themselves.
An ERP integration is a project, not a plug. In the demo we look at your system and tell you what can be connected, in what order and how long it takes.
Time without buying becomes a task, not a report
The rule watches each customer last purchase date and speaks up when they cross the line you set. The task lands with the rep who owns that territory, with the account history beside it, and drops off when they buy again. And it flags who just went cold, not who has been cold for years: three arrive a day, instead of the 91 companies at once that nobody works.
On the first real run, the rule handed reps back US$ 1.45 million of business that was going cold.
Rep tasks3 today
- Distributor, South88 days without buying
- Fabricator, Greater SP85 days without buying
Call review
6 min 12 s
Reached the buyer
Summary
Buyer asked for 3 cm quartzite pricing for two containers in September and wants photos of the new lot before committing.
Went well. Confirmed the shipping window and offered a finish alternative.
Could be better. No date was agreed for the follow up.
Follow up draft ready to review
The call ends and turns into data
Two minutes after the rep hangs up, the conversation is transcribed, scored from 0 to 10 and summarised on the customer record. A follow up draft comes with it, for email and for WhatsApp, written from what was actually agreed on that call.
And then you see what no CRM report shows
Across more than 900 scored calls, 64% of the ones that were answered never reached the buyer. Most of it is timing, which another time of day fixes. The rest is actionable, like reception telling the rep to try by email instead.
The same panel shows the most requested material of the quarter, which competitors the buyer brought up, and a friction nobody had spotted: the offer landing in the customer spam folder.
Ten companies a day, picked by whoever holds the data
Every business day at seven in the morning each rep gets ten companies to call, in this order: whoever is owed a callback, whoever went quiet two weeks ago, whoever has never been worked. Nobody repeats a company or steps on a colleague account.
The manager does not have to ask whether the call happened
The card changes colour on its own when the call reaches the system, because what counts is the real call and not the rep ticking a box. By the end of the week there is a screen saying how many of the ten were worked, per person.
Today list
4 of 10 worked
Fabricator, North
Owed a callback
Talked 09:14Distributor, West
21 days no contact
Dialled 09:40Fabricator, South
Never worked
Call
And the rest of the sales operation comes with it
The integration is the part nobody else builds for this market. What sits underneath it is the whole platform, in one place.
Official WhatsApp in the same inbox
The conversation lives on the customer record, not on the phone of whoever replied.
A pipeline by stage, with value
Holds, quotes and orders in columns, with each stage total added up.
Calendar, proposal and signature
From the yard visit to the signed document, without switching tools.
Automation by tag
The tag the integration applies is what fires the message, the task and the alert.
A dashboard per rep and per territory
Who called, who moved a deal and how much came in, with nobody building a spreadsheet.
A base built on companies, not people
On a base that had 44 contacts tied to a company, there are now 1,192, and every deal knows which account it belongs to.
Bring your ERP to the conversation
Forty five minutes with the people who implement it. You show how stock and orders leave your system today, and we tell you what can be connected, in what order and how long it takes.
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